Sports marketing ' the money side of sports' endorsements, sponsorship, adverstisement, promotion athlete marketing event planning Kermit Pemberton
Pemberton Kermit
Sports marketing ' the money side of sports' endorsements, sponsorship, adverstisement, promotion athlete marketing event planning Kermit Pemberton -- Washington Sports servicesof America Publishing
x, 329 p ill
ISBN: 0965642194
Includes index (p 325 - 329 )
796.0698 PEM 1997